Effective matching is defined as the exchange of contact information with the likely intent to meet in person. The characteristics of effective match include alignment of psychological traits i. For nearly all characteristics, the more similar the individuals were, the higher the likelihood was of them finding each other desirable and opting to meet in person. The only exception was introversion, where introverts rarely had an effective match with other introverts. Given that people make their initial selection in no more than 11 s, and ultimately prefer a partner who shares numerous attributes with them, we suggest that users are less selective in their early preferences and gradually, during their conversation, converge onto clusters that share a high degree of similarity in characteristics. Keywords: online dating applications, decision making, homophily, big data, matching Introduction Online dating has become one of the most popular methods for single individuals to meet and develop relationships Madden and Lenhart, ; Valkenburg and Peter, ; Finkel et al. As early asover a third of single Internet users were using online dating services.
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